Semrush content marketing features
Create content for more channels with less effort
Generate articles from a brief, optimize existing content, and repurpose published content into emails and social media posts, all within one dashboard.
Your entire content pipeline handled
Semrush generates articles optimized for search and AI, improves existing content for the keywords and prompts you want to rank for, and repurposes what you already have into social posts and emails. All with a few clicks.
Content Toolkit makes it incredibly easy to create content that's optimized for search and users. It's a huge time saver for every step of the content creation process. I highly recommend it.
Adam Connell
Founder, Blogging Wizard
Content that exceeds your KPIs without sacrificing quality
Optimize search and AI with one workflow
Write directly in the editor and get real-time SEO and AI visibility recommendations as you type. Or paste existing content and get prioritized fixes — all without leaving the platform.
Find high-potential content topics
Get lists of topics based on real-time data — including low-competition opportunities with high search demand. Then, instantly create briefs or generate content.
Scale content without losing your voice
Set your brand voice once, and every generated and repurposed piece of content maintains your tone — no matter how much you produce.
Publish directly across channels
Integrations for Google Docs, WordPress, and social networks let you publish content to multiple channels without switching tools or copy-pasting between platforms.
Transform keywords to briefs in seconds
Create briefs backed by the top-ranking pages for your target keyword so writers have a roadmap for writing articles that outperform what’s currently ranking.
Publish directly to WordPress, Mailchimp, and social
AI writing powered by real SEO data
28B+ keywords to shape every brief
One interface from idea to published post
Every tool you need for content creation
Don't just take our word for it
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Marketers all over the world trust Semrush
28M
Marketing professionals have already used Semrush
35%
Fortune 500 companies use Semrush as their go-to marketing tool
21
International awards for best SEO software suite
See how brands build content with Semrush
Learn more about content marketing
Extend your content globally
Scale up your content production with Semrush for Enterprise. Automate content gap analysis and add unlimited writers to your account.
FAQ
Semrush's Content Toolkit is an end-to-end content platform that helps you generate articles, optimize content for search and AI visibility, and repurpose existing content into social posts and emails — all from one dashboard.
Yes, Semrush optimizes content for both Google and AI search simultaneously. The AI Search Optimizer analyzes your content and provides prioritized recommendations to improve visibility across traditional search results and AI-powered platforms like ChatGPT, Gemini, and Perplexity.
Yes, Semrush generates full articles from scratch with the AI Article Generator. This tool generates full-length articles from a topic while maintaining your brand voice and tone throughout.
You can repurpose any article into social posts for LinkedIn, Facebook, Instagram, X, and Pinterest, email newsletters, and Google Business Profile updates — all without leaving the platform.
No, you don't need SEO experience to use the Content Toolkit. The chat-driven interface routes your workflow automatically, every issue comes with a prioritized fix, and the AI Article Generator handles optimization — so you can produce high-performing content without technical SEO knowledge.
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